I’m happy with the result of my film, although i feel the beginning 3 sections of just the horse and car drag on a little and seem a bit pointless and boring. However i can really feel the tension build as they come closer together and the red alert effect flashes i feel a sense of panic. Mood changes to shock as the screen goes black and you can hear a crash, so i guess this works! This is the effect i was aiming for. If i had more time i would definitely go back and try to match the sound effects to the animated moving pieces, although they wern’t meant to be exact as this would take forever to show if i matched the scale of the map to the movement of the car and horse, i just wanted to show the trail of direction across the map (instead of using real life footage). The apple ipod advert was definately a big influence on how i could shock an audience, and although i was going to create a drawn animation like the NSPCC advert, this would have been very difficult and time consuming for the time scale i had.